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Thinking
5 November 2021 — Discover how to create a compelling brand idea, define the emotional narrative and develop a strong brand signature for your customers.
By Morgan Holt
The Age of Retail Experimentation
13 October 2021 — We have not seen such rapid retail change since the dawn of smartphones. While many are trying to predict the future, the only way to navigate successfully is to test and learn. 'The age of retail experimentation' shares three areas every consumer-facing brand should be briefing their teams on, in order to get agile concepts to market.
By Antonio Marazza and Aaron Shields
Sustainable Packaging: Unpacking the Opportunities for Brand
23 September 2021 — In a world where packaging is in the bullseye of plastic waste, how can brands shift usage to build a strong brand that disrupts on physical and digital shelves, whilst also connecting with consumers in their daily lives?
By Anna Kohl and Cécile Jolly
5 November 2021 — Discover how to create a compelling brand idea, define the emotional narrative and develop a strong brand signature for your customers.
By Morgan Holt
The Age of Retail Experimentation
13 October 2021 — We have not seen such rapid retail change since the dawn of smartphones. While many are trying to predict the future, the only way to navigate successfully is to test and learn. 'The age of retail experimentation' shares three areas every consumer-facing brand should be briefing their teams on, in order to get agile concepts to market.
By Antonio Marazza and Aaron Shields
Sustainable Packaging: Unpacking the Opportunities for Brand
23 September 2021 — In a world where packaging is in the bullseye of plastic waste, how can brands shift usage to build a strong brand that disrupts on physical and digital shelves, whilst also connecting with consumers in their daily lives?